Among Us

The thrill of deception and teamwork sparked a wave of memes and gameplay videos, making everyone feel like a detective or a backstabber. Plus, the social aspect of playing with friends during lockdown made it a perfect fit for 2020's vibe.

A multiplayer game where crewmates try to find the imposter among them — chaos, betrayal, and memes ensue.

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Sus

— This catchphrase became popular among players to describe someone they suspect of being the imposter, often used humorously in memes and videos.

Players often share funny moments, memes, or gameplay clips on social media, showcasing their best betrayals or epic fails. For example, a TikTok might show a player dramatically accusing someone of being the imposter, captioned with 'When you know it's them but no one believes you.'

Among Us was released in 2018 but exploded in popularity around July 2020 when Twitch streamers like Pokimane and Ninja started playing it. The game's mix of social deduction and cute graphics caught fire as people sought fun ways to connect online during the pandemic.

1. 2020-07Among Us gains massive popularity after streamers showcase it on Twitch.
2. 2020-09The game reaches over 100 million downloads, becoming a cultural phenomenon.

The game quickly spread to platforms like TikTok and Twitter, where users shared memes and gameplay highlights. Viral moments, like streamers reacting to unexpected betrayals, helped it reach mainstream audiences and even influenced pop culture references.