Bad Luck Brian

Everyone has experienced that moment when everything goes wrong, and Bad Luck Brian perfectly captures that cringe-worthy feeling. His goofy face and absurd captions make it impossible not to share your own bad luck stories.

A hilariously relatable meme about a kid whose life is a series of unfortunate events.

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Takes driving test... gets first DUI.

— This iconic caption was part of the second post that made Bad Luck Brian famous on Reddit in January 2012.

People use Bad Luck Brian to share their own misfortunes or to comment on the absurdity of bad luck in everyday situations. For example, someone might post, 'Goes to the gym / gets hit by a car.'

Bad Luck Brian kicked off on January 23, 2012, when Ian Davies posted a yearbook photo of his friend Kyle Craven to Reddit, captioned with a tragic driving test fail. The meme exploded after a second post featuring a classic classroom mishap went viral on the /r/adviceanimals community.

1. 2012-01Bad Luck Brian meme is created and shared on Reddit.
2. 2012-03The meme goes viral on multiple platforms, including 9gag and Buzzfeed.

After its Reddit debut, Bad Luck Brian spread like wildfire across platforms like 9gag and Pinterest, where it garnered tens of thousands of likes. It became a staple of meme culture, appearing on sites like BuzzFeed and Funny or Die.