Encara Messi / Ankara Messi

The absurdity of calling Messi 'Ankara' combined with the catchy audio made it irresistible for people to use in their own funny scenarios, triggering joy and nostalgia.

A hilarious TikTok trend featuring a 2007 Messi goal, where a Catalan narrator's chant became a catchy audio backdrop for relatable moments.

“

Encara Messi, encara Messi!

— This iconic phrase was repeatedly exclaimed by commentator Joaquim Maria Puyal during Messi's 2007 goal, later becoming a meme sensation.

Users often pair the audio with videos of everyday situations, like trying to convince someone to kiss or do something silly. One popular format features couples chatting, with the audio building up to a comedic climax.

This meme kicked off in June 2021 on TikTok, thanks to Luquitas Rodríguez, who humorously referred to Messi as 'Ankara' while reacting to football matches. The original audio comes from a 2007 clip where a Catalan commentator repeatedly says 'encara Messi' during a spectacular goal.

1. 2021-06Luquitas Rodríguez popularizes the nickname 'Ankara' while reacting to football matches, leading to the viral TikTok trend.Ver TikTok original↗

After Luquitas' initial posts, the meme exploded on TikTok, with the audio being used in over 95,000 videos within a year. It became a go-to sound for relatable and humorous content, reaching millions of views across various platforms.