Essie World Cup Curse
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Audience
Fans couldn't resist the absurdity of blaming Essie's support for their favorite teams' unexpected defeats, creating a mix of humor and frustration that everyone could relate to during the World Cup.
A hilarious meme claiming that any national soccer team supported by VTuber Essie is doomed to lose.
“ITS OK, PORTUGAL HAS THIS LETS GO PORTUGALLL.
— Essie tweeted this on July 6, 2026, right before Portugal's match, which they subsequently lost, fueling the curse meme.
How people use it
Fans jokingly reference the curse by declaring their support for teams while tagging Essie, often saying things like, 'Please don’t support my team, we can’t take the curse!' It's a playful way to cope with the stress of the tournament.
Where it started
The Essie World Cup Curse kicked off during the knockout stage of the 2026 FIFA World Cup when VTuber Essie (@essie_ch) publicly supported several teams, all of which subsequently lost. This sparked a wave of jokes about her 'curse' across platforms like X / Twitter and Reddit, as fans tracked her predictions and urged her to avoid backing their teams.
Timeline
- 2026-07Essie supports Portugal on Twitter, leading to their loss, which sparks the curse meme.Ver TikTok original↗
How it spread
The meme exploded on X / Twitter after Essie's support for teams like Portugal and the USA led to their shocking losses, with her posts racking up millions of views and likes. It quickly spread to Reddit and Instagram, where fans shared their own takes on the curse.
Full story
The "Essie World Cup Curse" emerged during the knockout stage of the 2026 FIFA World Cup, a time when soccer fans were eagerly following the tournament's intense matches. The curse began when independent VTuber Essie, known for her sleepy sheep character Estelle and her engaging streams on platforms like Twitch and YouTube, publicly supported several national teams. On July 6, 2026, she tweeted her unwavering support for Portugal, declaring, "ITS OK, PORTUGAL HAS THIS LETS GO PORTUGALLL." Shortly after her endorsement, Portugal faced a shocking defeat against Spain, which set the stage for the meme to take off. As the tournament progressed, Essie's support continued to coincide with unexpected losses. On the same day she backed Portugal, she also expressed her allegiance to the United States, stating, "I must rep my home country… USA !!!" This post gained over 5.2 million views and 27,000 likes, but, unfortunately for her supporters, the U.S. was eliminated by Belgium shortly thereafter. Fans began to joke that any team Essie supported was doomed to lose, and this playful superstition quickly spread across social media platforms like X (formerly Twitter), Reddit, and Instagram. The absurdity of blaming her for their teams' misfortunes resonated with many, leading to a surge in meme creation and engagement. The phenomenon reached its peak as fans began tagging Essie in their posts, humorously pleading with her not to support their teams. Phrases like "Please don’t support my team, we can’t take the curse!" became common as the meme took on a life of its own. By July 7, 2026, Essie had tweeted her support for Egypt before their match against Argentina, further fueling the ongoing joke. The curse became a way for fans to cope with the stress and unpredictability of the tournament, transforming Essie’s innocent support into a humorous cultural touchstone within the soccer community. As the World Cup continued, the Essie World Cup Curse solidified itself as a beloved meme, showcasing the intersection of online culture and sports fandom.
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