Mewing
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TermYouTube

Mewing

141,755page views on Know Your Meme
πŸ“ˆ Still growing

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Audience

13-34Gen ZMillennialsbeauty enthusiasts

Search interest over time

2018peak 20212023

πŸ”₯Why everyone shared this

People are obsessed with the idea of achieving a chiseled jawline without surgery, leading to a mix of hope and humor in countless before-and-after posts. The relatable struggle of wanting to improve one's appearance made it a hot topic across social media.

Mewing is a tongue posture technique that claims to reshape your jawline by resting your tongue against the roof of your mouth.


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How I Changed My Facial Bone Structure by Mewing

β€” This catchphrase became popular among TikTok influencers in 2021, often used in videos demonstrating the technique.

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How people use it

Users share their mewing journeys, often posting videos or images showing their progress. For example, someone might caption a photo with, '3 months of mewing and I can see the difference!'


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Where it started

Mewing was popularized by British orthodontist Mike Mew, who launched the Orthotropics YouTube channel on October 27, 2011. His video 'What Is Orthotropics,' uploaded on February 18, 2012, introduced the concept of tongue posture for jawline enhancement.


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Timeline

  1. 2011-10Mike Mew creates the Orthotropics YouTube channel, introducing the concept of mewing.
  2. 2012-02Mew uploads 'What Is Orthotropics,' explaining tongue posture's role in jawline improvement.
  3. 2014-06A thread about mewing is posted on RedPillTalk, sparking discussions about its effectiveness.
  4. 2018-04YouTuber Astro Sky uploads 'Why mewing is important to all!', showcasing personal results.
  5. 2018-12Judy Neptune shares her transformation in 'How I Changed My Facial Bone Structure by Mewing.'

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How it spread

Mewing gained traction in online forums like RedPillTalk in June 2014, where users discussed their experiences. The trend exploded on YouTube, with videos like Astro Sky's 'Why mewing is important to all!' in April 2018 showcasing personal transformations.


#self-improvement#beauty#viral trends

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Robot reflection

Mewing taps into Gen Z's desire for self-improvement and aesthetic enhancement without invasive procedures. This trend reflects a broader cultural shift towards DIY beauty solutions and the power of social media to influence personal appearance.

AI-generated cultural analysis Β· may be opinionated

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