My Father-In-Law Is A Builder / We Can't, We Don't Know How To Do It

The absurdity of the statement paired with bizarre architectural images struck a chord, making people laugh and share their own takes on the meme. It’s relatable for anyone who’s ever felt overwhelmed by greatness and questioned their own abilities.

A viral tweet format that humorously contrasts awe-inspiring architecture with a builder's inability to replicate it.

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We can’t, we don’t know how to do it.

— This line is from Jeremy Tate's original tweet on June 16, 2023, reflecting his father-in-law's humorous take on modern building capabilities.

People use this format to juxtapose the original copypasta with images of various buildings, often in a tongue-in-cheek manner. For example, one user posted, 'My father-in-law is a builder. We were at a gas station and I asked him what it would cost to build it today. I will never forget his answer… 'We can’t, we don’t know how to do it.'

This meme format kicked off on June 16, 2023, when Twitter user @JeremyTate41 shared a heartfelt tweet about cathedrals, using a copypasta that humorously lamented the impossibility of recreating such beauty. The tweet quickly gained traction, leading to a second, more popular version on July 16, 2023.

1. 2023-06Jeremy Tate tweets the original copypasta about cathedrals, gaining significant engagement.View original tweet↗
2. 2023-07Tate shares a modified version of the copypasta, which goes viral, leading to numerous remixes.View viral tweet↗

After the initial tweet, users began to remix the copypasta with images of all kinds of architecture, from mundane to bizarre, leading to a wave of ironic humor. The meme gained momentum as more people joined in, creating their own versions and sharing them across Twitter and other platforms.