VSCO Girl

The VSCO Girl trend tapped into a wave of nostalgia and carefree summer vibes, making everyone want to share their own aesthetic moments. It was all about relatability and the joy of embracing a laid-back lifestyle, which resonated with Gen Z's desire for authenticity.

A carefree aesthetic that exploded in 2019, defined by scrunchies, Hydro Flasks, and a love for the VSCO app.

“

And I oop!

— This quote became popular in VSCO Girl TikToks, capturing the carefree spirit of the aesthetic. It reflects the playful and lighthearted vibe of the community.

People use the term to describe a specific aesthetic lifestyle, often posting pictures or videos showcasing their VSCO-inspired outfits and accessories. For example, a TikTok might feature someone saying, 'Just a typical VSCO sleepover with my girls!' while showing off their scrunchies and Hydro Flasks.

The VSCO Girl trend kicked off in early 2019 when YouTuber Greer Jones posted a how-to video on the aesthetic. This video quickly gained traction, leading to a surge of content on platforms like TikTok and Instagram.

1. 2017-07Galore Magazine publishes an article about VSCO filters, planting the seed for the VSCO Girl trend.
2. 2019-01Greer Jones uploads the first how-to video on YouTube, introducing the VSCO Girl aesthetic.
3. 2019-06The term 'VSCO Girl' is defined on Urban Dictionary, and the trend gains traction on TikTok.
4. 2019-07The hashtag #vscogirl surpasses 916,200 posts on Instagram, marking its mainstream popularity.

The trend spread rapidly across TikTok and Instagram, with the hashtag #vscogirl racking up over 916,200 posts by July 2019. It became a cultural phenomenon as influencers and everyday users alike embraced the aesthetic, leading to countless memes and parody videos.